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Wednesday, 28th April 2004 (6233 views)

Consumers will soon be able to buy top jewellery and watches online, as Amazon.com has revealed it will soon be selling the items.<BR/><BR/>The company will stock "millions of dollars of jewellery in a selected warehouse" in a bid to offer "significant savings" on items such as gold jewellery, necklaces, bracelets and watches, according to CBS Marketwatch.<BR/><BR/>CEO Jeff Bezos told the Wall Street Journal: "The margins in a typical jewellery retailer are so high you can save people a significant amount of money."<BR/><BR/>Products will be sold from Amazon's own selection in a different approach to enable them to price the collections themselves instead of selling partners.<BR/><BR/>Certified gemologists will select stones for sale and authentication certificates will be issued to customers with their purchase.<BR/><BR/>During a trial period around 100,000 people ordered items from the new venture.

 

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