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Wednesday, 19th May 2004 (6197 views)

Internationally renowned jeweller Tiffany has revealed a new venture that will offer pearls and pearl jewellery.<BR/><BR/>Entitled IRIDESSE, the new brand will be run by Robert L Cepek, a 10-year veteran of Tiffany & Co with 28 years of experience in the jewellery industry.<BR/><BR/>Michael J. Kowalski, Tiffany's chairman and chief executive officer said: "We believe there is an important opportunity to present pearls and pearl jewellery in an innovative, exciting new retail format. <BR/><BR/>"Through IRIDESSE, we hope to establish a position of authority and merchandising leadership in this fragmented, underdeveloped jewellery category." <BR/><BR/>Pearls will be used in a number of creative ways as well as offering more traditional designs and items for everyday wear.<BR/><BR/>It is thought prices will range from around $100 to $40,000 and that around 20 IRIDESSE stores will be open within the next five years.<img src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=2656514"/>

 

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