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Thursday, 27th May 2004 (7569 views)

A newly revamped jewellery television network has revealed it is the fastest growing home shopping network in the US.<BR/><BR/>According to Jewellery Television, an updated version of 10-year old shopping network America's Collectibles Network (ACN), it rates at around the 20th top national jewellery retailers based on volume.<BR/><BR/>Bill Kouns, a senior vice president and cofounder of the network told National Jeweler: "The relaunch includes a new corporate identity package, improved on-air graphics and presentation, and a revamped e-store, www.jewelrytelevision.com.<BR/><BR/>"The network has a fresh new appearance that is indicative of our demographic audience and the quality they demand. Our rapid growth has been a catalyst for change."<BR/><BR/>The network is seen by more than 65 million homes in the US at present on a full or part time basis.<BR/><BR/>Several years ago the network made the decision to focus its product selection on the most successful area, fine jewellery and loose gemstones, which are sold at a price well below the listed retail.<img src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=2706160"/>

 

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