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Monday, 23rd August 2004 (5812 views)

Luxury retailers such as jewellery stores are being advised to take note of a new report, which claims shoppers make purchases for experiences, rather than the cost or exclusivity of the item.<BR/><BR/>The "Luxury Market Report 2004 - Who Buys Luxury, What They Buy, Why They Buy" by Unity Marketing is hoping to improve the selling strategies of luxury firms to consumers.<BR/><BR/>Pam Danziger, the study's author told Professional Jeweler: "Luxury just isn't about the thing any more. It is about the special experience one feels buying or owning that thing."<BR/><BR/>The results are reflective of current jewellery trends where jewellers are focusing on high-end marketing to meet the individual needs of their key consumers.<br/><img src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=3267682"/>

 

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