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Tuesday, 19th October 2004 (6040 views)

China's annual production of jewellery has broken the 200 billion yuan (US$24.1 billion) barrier in terms of value, in a sign of the growing maturity of the industry.<BR/><BR/>A report from the Beijing Representative Office of the League of Jewellery Dealers of Asia (LJDA) has revealed that the domestic jewellery industry is beginning to gather momentum.<BR/><BR/>The report revealed that the total number of employees in China's jewellery industry has now surpassed the 5 million mark. <BR/><BR/>The agency, which has been set up in order to cater for the flourishing industry, says that a wider range of people are now able to purchase the pieces helping to drive up sales.<BR/><BR/>Now jewellery is becoming a fashionable accessory for 'ordinary' people, with the report emphasising the need to educate consumers in order to continue this trend.<BR/><BR/>Li Jinsong, president of LJDA and chief representative of Beijing Representative Office of the LJDA, told China Daily that the key now was to capitalise on the jewellery industry's market potential.<BR/><BR/>He said that development of branding, a crackdown on counterfeit goods and the education of the consumer market would be essential for the progress of the industry.<img src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=3654077"/>

 

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