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Jewellery groups to boost industry data

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Tuesday, 30th November 2004 (6056 views)

The Jewelry Consumer Opinion Council (JCOC) has joined forces with website Jewelry.com to offer better data on consumer expectations and buying habits.<BR/><BR/>Starting last week, the partnership sees JCOC take control of certain market research functions and each group will cross promote each other via websites, email and other promotions.<BR/><BR/>JCOC is owned by MVI Marketing, whilst Andin International owns and develops Jewelry.com, according to National Jeweler.<BR/><BR/>Jewelry.com provides information on gold jewellery, trends, fashion and gift ideas and allows consumers to compare prices.<BR/><BR/>In addition, JCOC is an online panel of fine jewellery consumers who help provide information on jewellery issues.<img src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=7199462"/>

 

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