Wednesday, 8th December 2004 (4206 views)

A new collection of jewellery from Pure Gold - Pure Sparkle, is proving popular at the IJD.

Taking place until December 10th, the exhibition has showcased a number of new jewellery ranges.

The new 'Sparkle' selection includes diamonds in 18-carat white and yellow gold and is split into three segments.

Karim Merchant, managing director of Pure Gold, commented: "It's our first time participation in the IJD and we have had very good response so far.

"Our new range Pure Sparkle, deserves a fitting launch and that's why our participation in the IJD complements our efforts in launching the glittering new range."

According to AME Info the range has been produced to meet the increasing needs of the festive season and is also affordably priced.

A number of other jewellery ranges are also being sold by Pure Gold at the event, including its exclusive Italian range.

This is the first time Pure Gold has taken part in the exhibition, a move which is hoped will promote the new range and its full value exchange facility.

 

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