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SA looks to big names to promote jewellery > Gold News > World Gold Council, all about gold

 

SA looks to big names to promote jewellery

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Wednesday, 15th December 2004 (8713 views)

Some of the world's most well known jewellers are being discussed as part of jewellery and diamond plans in South Africa.<br/><br/>The government hopes that diamonds in South Africa can be cut and turned into jewellery with precious metals such as gold to help boost business in South Africa.<br/><br/>Among the companies under discussion is Graff, a high-end jeweller that sells to royalty and superstars, according to Business Day.<br/><br/>"We see SA increasing market share at the top end of the market against other diamond centres like Antwerp, New York and Israel. Manufacturing close to the rough is now a reality," said Brian Gutkin, who runs the group's South African arm in Johannesburg.<br/><br/>Other companies helping to boost the jewellery sector in South Africa is De Beers, which is set to offer supplies to five or six new customers.<br/><br/>The government realises that if it is to generate more activity then it will need the capital and strength of well-known companies.<img src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=7327557"/>

 

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