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Tuesday, 18th January 2005 (6079 views)

Luxury consumers are moving towards the gold jewellery market, the World Gold Council (WGC) said on Monday.<br/><br/>According to the council, the trend has been driven by strong prices of gold, with consumers considering both its investment and cosmetic value when making a purchase.<br/><br/>WGC's managing director of marketing and jewellery, Philip Olden, told Reuters. "The top end of the market reflects a more general trend back to gold jewellery overall."<br/><br/>He says that while platinum, with its relatively low market share, has remained as a status symbol for consumers, high-end brands such as Gucci and Dior are now incorporating gold into their collections.<br/><br/>The attraction to gold, according to Mr Olden, is that its strong price value over the past three years means the jewellery has a good investment value as well.<br/><br/>"If consumers regard it as a strong investment as well as being a nice piece of jewellery then that's a very positive thing," he said, adding that consumers become more confident when they see a steady increase in price.<br/><br/>The WGC is hoping that demand for gold jewellery, which rose by 17 per cent in the first three quarters of 2004, will continue in 2005.<img src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=7590875"/>

 

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