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Wednesday, 19th January 2005 (6083 views)

Strong bullion prices are driving demand for high-quality jewellery, the World Gold Council (WGC) has claimed.<br/><br/>Top-end consumers are increasingly opting for more expensive jewellery items, reflecting a "general re-invigoration of the luxury category", Philip Olden, WGC's managing director of marketing and jewellery, claims.<br/><br/>A host of designer fashion brands have incorporated gold into their most recent collections, and it now seems consumers are taking the metal's investment and fashion values into consideration.<br/><br/>"The high-end lifestyle brands that are now adopting gold as part of their collections, like Gucci and Dior, are reflective of a general re-invigoration of the luxury category," Mr Olden said at the Vicenza jewellery and gem trade fair.<br/><br/>Mr Olden also said gold jewellery benefited from having a relatively transparent commercial value. <br/><br/>"If consumers regard it as a strong investment as well as being a nice piece of jewellery then that's a very positive thing," he said. <br/><br/>Mr Olden added that people are often unwilling to invest in metal at times when prices are volatile as that created uncertainty. <br/><br/>"When they see a steady increase in the price then they become more confident," he said.<img src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=7600617"/>

 

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