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Wednesday, 26th January 2005 (6464 views)

The Corporate Responsibility Initiative, set up to give consumers confidence in the gold and diamond jewellery sector, has received a new member.<br/><br/>Rio Tinto has put its name to the statement to help boost its product image and to give consumers further assurance.<br/><br/>Nigel Jones, general manager of marketing at Rio Tinto Diamonds, explained to Tacy why the company signed the statement, stating: "Rio Tinto is one of the ten founding signatories of this jewellers' initiative, which complements our support of the Kimberley Process to suppress the trade of conflict diamonds, as well as our promotion of higher operating standards among our rough diamond customers through the Business Excellence Model."<br/><br/>The initiative was set up by Jewelers of America and has three main aims - coordinating corporate responsibility in the industry and the definition of standards on human rights, the environment and integrity.<br/><br/>In addition, the statement addresses the implementation of these standards.<img src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=7652657"/>

 

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