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Rocawear to launch jewellery line > Gold News > World Gold Council, all about gold

 

Rocawear to launch jewellery line

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Friday, 15th April 2005 (6009 views)

Lucas Design International (LDI) has teamed up with hip hop's Damon Dash to create jewellery and accessories under the Rocawear label.<br/><br/>The accessories licensing company has worked with the label to create jewellery, cufflinks, key chains and other accessories.<br/><br/>According to National Jeweler, the primary collection will be made up of lines called Roc, Roc Empress and Elegant.<br/><br/>It is hoped the collection will debut at August's MAGIC fashion trade show in Las Vegas.<br/><br/>LDI vice president of development, Heather Santana, said: "We were looking to target new markets and Rocawear seemed like a perfect fit. We're excited about this diverse new line, especially given Rocawear's prominent reputation in the fashion apparel market."<img alt="track" src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=8278416"/>

 

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