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Mehta launches festive collectionThe news feeds on this site are independently provided by Adfero Limited © and do not represent the views or opinions of the World Gold Council. Tuesday, 26th April 2005 (9204 views) India's Mehta Jewellery has launched a new collection today for Akshya Trithiya.<br/><br/>The collection of gold and diamond pendants, chains, bangles and earrings have been created for the special festival, which is linked with the Goddess Lakshmi.<br/><br/>According to Indian tradition purchasing gold on this day will lead to people getting more and more gold for the rest of the year.<br/><br/>The Chennai company is opening from 8:30GMT to 0:00GMT on the special day so that customers have longer to purchase the gold.<br/><br/>Mehta is based in T Nagar and is well known for its gold and diamond jewellery.<br/><br/>Akshya Thrithya falls on May 11th this year.<img alt="track" src="http://directnews.dehavilland.co.uk/dn.gif?feedid=196&itemid=8362702"/>
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