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Thursday, 21st July 2005 (5903 views)

Jewellery retailer Goldsmiths has commissioned a new design for its premises in Heathrow airport as part of its new brand identity.<br/><br/>The UK-based company asked design group Foley Cooke to devise a store design that would reflect Goldsmiths' new values and branding.<br/><br/>Described by Foley Cooke as "unique", the store entrance is meant to be welcoming, designed to be wide and "non-confrontational". <br/><br/>A relaxing environment has been created inside, featuring autumnal colours such as chocolate browns and ochre, with the aim of encouraging the consumer to browse in an unstressful manner.<br/><br/>"The store design aims to capture the travellers' attention, while communicating the quality, value and service synonymous with the Goldsmiths brand," explained Foley Cooke's commercial director, Michael Foley.<br/><br/>Goldsmiths offers a wide range of jewellery, including gold items ranging from nine to eighteen carat yellow, to rose and white gold. It has over 170 store outlets in the UK.<br/><img alt="track" src="http://feeds.directnews.org.uk/feedtrack/dn.gif?feedid=196&itemid=15008661"/>

 

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