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Monday, 22nd August 2005 (6168 views)

Women who buy jewellery for themselves, dubbed 'self-purchasers', have driven the new trend for larger more adventurous pieces.<br/><br/>International Jewellery London has released the findings from its survey, which suggest that self-purchase is on the increase in the UK and has influenced the type of pieces jewellers make.<br/><br/>One case is the upmarket jewellery and luxury goods retailer Hamilton & Inches, which is now stocking larger jewellery items, according to the Scotsman.<br/><br/>Jamie Fraser, managing director of Hamilton & Inches, believes that "women are much braver shoppers when it comes to jewellery than their menfolk. Girls like bolder, more exotic, exquisitely crafted pieces".<br/><br/>This is the reasoning behind its decision to stock H Stern jewellery, which is a particular favourite with stars like Catherine Zeta-Jones.<br/><br/>H Stern, international jewellers, is noted for its fluid golden rope that can be wound around any part of the body to ornament it and measures a lengthy ten feet. It creates statement pieces.<br/><br/>Women are certainly calling the shots as more of them are choosing their own wedding and engagement rings as well as more everyday jewellery. Self-purchase is no longer a guilty secret.<br/><br/><br/><img alt="track" src='http://feeds.directnews.org.uk/feedtrack/dn.gif?feedid=196&itemid=15027941'/>© Adfero Ltd

 

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