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Monday, 30th April 2007 (5158 views)

Ethnic jewellery is increasingly being fazed out in the Indian state of Orissa as manufacturers look towards alternatives such as readymades, according to newindpress.com.

Contemporary gold jewellery is rising in popularity, says the news provider, with the more unique and artistic traditional jewellery falling by the wayside in some respects.

At present, contemporary gold jewellery is flooding into the region and is making up around 90 per cent of all the gold jewellery in the region. It is arriving from places such as Mumbia, Coimbatore and Chennai.

S Prusty, a traditional goldsmith from Orissa, told newindpress.com: "Traditional craft necessitates greater wastage to the tune of one gram per 10 grams gold during ornament making while those from outside shed less than 700 grams.

"However, this is not due to superior skills but due to bulk work. If we are given gold for 10 rings instead of one, we would also be able to ensure less wastage."

In India on the whole, fibre2fashion.com reports that the country saw its gold jewellery exports rise by 34.55 per cent during the financial year 2006/7.

 

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