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Wednesday, 30th May 2007 (4868 views)

World-class pianist Helene Grimaud has been appointed as the new brand ambassador of Montblanc's arts and culture projects, the jewellery designer has announced.

Grimaud, a French native living in the US, will spearhead a new advertising campaign where she will appear wearing "exclusive" ladies watches, jewellery and eyewear from its new collections.

The National Jeweler Network claims that the company's hire of Grimaud is a further example of its focus on its female audience, which follows March's launch of the Montblanc Diamond Jewellery Collection.

The Montblanc Diamond Jewellery Collection features a number of 18-carat gold pieces following the design of its Montblanc star, and is aimed at women.

Montblanc notes that Grimaud is an ambassador of its Prix Montblanc project which is an award given to young classical musicians who have shown hard work and contribution to arts and culture development.

 

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