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Friday, 28th November 2008 (847 views)

Customers will continue to search for "classic" jewellery pieces in spite of the economic downturn, it has been claimed.

Michael Kowalski, the chairman and chief executive officer of international chain Tiffany & Co, has spoken out after the company's results showed that it had maintained a high level of profitability in the third quarter.

"Even in trying times like these, we believe customers will continue to seek classic, timeless designs that do not go out of style and can be worn and enjoyed for years to come," he said.

However, he noted that consumers will adjust their spending habits in times of financial uncertainty and revealed that the organisation will look to increase market share while pursuing cost-cutting avenues "appropriate for this environment".

Recently, the Tiffany & Co Foundation Jewellery Gallery - dedicated to showcasing contemporary pieces - opened its doors at New York's Museum of Arts and Design.

 

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